Puma x Care Bears x Sesame Street

For this three-way collaboration between Puma, Care Bears, and Sesame Street, we wanted to create a dreamy little world to escape to, inspired by the characters we all know. A gentle, cozy feeling. Lofi nostalgia.

Producers: Audrey Larson & HONCHO
Photography: Krissy | Cinematography & Motion Capture: William Nixon & Joji Baratelli
Video Editor: Jacob Slotnik | Set Design: Maya Peters | Wardrobe: Carolyn Son (Asst. Itzel Redondo)
Hair: Dennis Lanni | Makeup: Misuzu Miyake

(The most heartbreaking part of this campaign was getting this main edit down to fifteen seconds.)